• Developing performance and consolidating the foundations of governance through commitment to the continuous application of quality assurance and self-evaluation at the academic and administrative levels.
• Continuous development of the educational process, and ensuring the quality of academic programs in line with the quality of national and international standards.
• Continuous upgrading of sober applied scientific research.
• Investing in pioneering and creative ideas and patents by providing a supportive environment.
• Improving and developing the level of services provided to students.
• Developing the skills of faculty members and providing an attractive environment to attract distinguished students.
• Developing effective partnerships with local community institutions.

• Innovation: encourage constructive and creative thinking to achieve novel and innovative solutions that can enhance organization and ensure continues growth within the school.  
• Lifelong learning: deliver lifelong pursuit of learning and knowledge across the programs we provide to students in order to succeed in their personal and professional lives. 
• Integrity and ethics: maintain our obligations toward professional ethics and morality at all times. We value mutual trust, integrity, respect and honesty in relationship building whether inside or outside the university. 
• Diversity and pluralism: provide an atmosphere that embrace plurality and multiculturalism by promoting human diversity as well as diversity of thought. 
• Social responsibility: act responsibly towards the broader community in addition to volunteering in public and environmental resources. 
• Teamwork and collaboration: promote cooperation and teamwork to achieve collective goals by encouraging openness and developing positive relationships with others.