Business School

Program Brief

Faculty: Business

Award: Bachelor Degree

Number of Credit Hours: 132

The Marketing Department aims to provide an integrated academic program that includes the latest marketing sciences and professional practices to develop students’ diverse capabilities and provide them with modern marketing knowledge at the executive and practical levels, and evaluate their ability to apply marketing concepts and methods to develop marketing solutions. It also trains students to analyze the business environment and specific situations for making marketing decisions, in addition to evaluating marketing problems from a local and global perspective, and expanding research findings for the benefit of industry and society.