Business School

Educational Objectives & Student Outcomes

Educational Objectives

  • PEO1.To provide students with up-to-date marketing knowledge at corporate and operational levels.
  • PEO2.To estimate students’ ability to apply marketing concepts and methods to develop marketing solutions.
  • PEO3.To train students to analyze business environment and specific situations to make marketing decisions.
  • PEO4.To investigate marketing problems from local and global perspective.
  • PEO5.To extend the research outcomes to benefit the industry and/or community.
  • PEO6.To develop effective communication skills which integrate the information technology.
  • PEO7.To instill ethical values in marketing practices and decision making.
  • PEO8.To develop students’ ability to produce unique responses to marketing issues.
  • PEO9.To enhance students’ global perspective and able to work in cross-cultural teams.

Student Outcomes

  • a.Define and describe the marketing concepts applicable in the business environment.
  • b.Convert the marketing concepts into real marketing practices in the industry.
  • c.Differentiate the marketing strategies applicable in various sectors.
  • d.Examine and compare current marketing practices with the changes in the local and international business environment.
  • e.Assess the practicality and suitability of marketing concepts in the specific context.
  • f.Formulate and develop appropriate marketing strategies.
  • g.Demonstrate the ability to express ideas explicitly.
  • h.Use technology in data-gathering, analysis and dissemination of output.
  • i.Indicate understanding of universal ethical issues and standards.
  • j.Develop novel ideas and/or design creative solutions.
  • k.Demonstrate ability to work collectively.
  • l.Relate the global marketing practices to the local context.

Educational Objectives with Student Outcomes