Bachelor Degree in E-Marketing and Digital Communication

Educational Objectives & Student Outcomes

PEO1.To provide students with up-to-date marketing knowledge at corporate and operational levels.
PEO2.To estimate students’ ability to apply marketing concepts and methods to develop marketing solutions.
PEO3.To train students to analyze business environment and specific situations to make marketing decisions.
PEO4.To investigate marketing problems from local and global perspective.
PEO5.To extend the research outcomes to benefit the industry and/or community.
PEO6.To develop effective communication skills which integrate the information technology.
PEO7.To instill ethical values in marketing practices and decision making.
PEO8.To develop students’ ability to produce unique responses to marketing issues.
PEO9.To enhance students’ global perspective and able to work in cross-cultural teams.

a.Define and describe the marketing concepts applicable in the business environment.
b.Convert the marketing concepts into real marketing practices in the industry.
c.Differentiate the marketing strategies applicable in various sectors.
d.Examine and compare current marketing practices with the changes in the local and international business environment.
e.Assess the practicality and suitability of marketing concepts in the specific context.
f.Formulate and develop appropriate marketing strategies.
g.Demonstrate the ability to express ideas explicitly.
h.Use technology in data-gathering, analysis and dissemination of output.
i.Indicate understanding of universal ethical issues and standards.
j.Develop novel ideas and/or design creative solutions.
k.Demonstrate ability to work collectively.
l.Relate the global marketing practices to the local context.